About SARAJSH

Sara is a Persian artist and fashion designer based in Rotterdam. Since her graduation from the Willem de Kooning Academy, she specializes in conceptual design and visual storytelling. Her work reflects a unique blend of her Persian heritage and contemporary techniques, creating pieces that tell a story and invite connection.

Her brand is a reflection of personal journey. After leaving her home country Iran in 2018 she dedicated her work to celebrating and preserving her culture. For her, this process is a way to stay connected to her roots and share her cultural identity with others.

In her creative process, Sara often chooses unconventional tools, materials, and techniques, allowing her to craft distinctive and meaningful designs. The goal of her brand, SARAJSH, is to create aesthetically compelling work that also carries a deeper story, one rooted in culture, memory, and identity.